Our story

The story of Øy began when the founders, sisters Margrethe and Solveig Rosvoll traveled to Indonesia with their surfboards in 2008. Back then, they already knew that the values behind Øy would encircle around a free and creative lifestyle. The idea of Øy was planted on the sister’s first surf adventure and officially founded in 2018 when they moved back to the island of Bali to create the first Øy collection.

Øy is inspired by a creative and free-spirited lifestyle — Scandinavian simplicity combined with the tropical island life

The whole Øy collection consists of key pieces that can be styled up and down, worn in different ways, to tropical islands, to a party, in the Scandinavian nature or in the city. The sisters lifestyle is what built the fundament of Øy.