Our Mission
We believe that the most sustainable clothing we can purchase are the ones that we want to keep and which value does not fade with the changing of seasons. Centred around fully transparent practices, we focus on consciously creating clothing of quality. By crafting fabrics that ages beautifully and that can be passed on through generations, we are constantly widening our vision of sustainability. Our focus is to create clothing from love; ethically, consciously and creatively.
By consciously creating clothing from a place of love and creativity while working with artisans in a responsible way, we can connect to the magic that fashion can be.
We believe that social justice and environmentalism are equally important and deeply connected. To guarantee good and fair living wages and full transparency, we work closely with all our partners. When working closely with, and listening to the people that are a part of the process of crafting clothes, we can begin to understand what fair prices, wages, good working conditions and sustainable practices truly means.
Each Øy piece is co-created with artisans and induced with the richness of the cultures behind every material, pattern and craft.
With Love, Øy